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1969 Brochure
Page 3
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Difference designed,
with performance in mind by Bolens
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Difference designed.
with performance in mind is a philosophy that began when Bolens
was founded, in 1850, and has been a way of life ever since. The
real force behind the philosophy is you, the ultimate owner of
Bolens outdoor power equipment.
We actually begin designing different equipment long before a
single line is drawn on our blueprints. We begin by asking two
key questions: "What should this equipment be able to do?" "What
will Bolens owners want it to do?" Answering these questions skillfully
and honestly has given Bolens a reputalion for leadership in outdoor
power equipment. |
From product research
to drawing board to manufacture to assembly to dealer service
- every step is taken deliberately and patiently to provide you
with outstanding outdoor power equipment-equipment that is difference
designed, with performance in mind.
The tradition of
leadership
It's one thing to claim
leadership and superior performance. It's quite another to back
it up with facts. In 1919, Bolens introduced the first power-driven
garden tractor.
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principle of difference designed, with performance in mind, has
instilled in all of Bolens employees a desire to manufacture the
best possible equipment.
From drawing board to finished
product, the Bolens people take pride in their work. Their purpose,
after all, is to build equipment that performs the way you want
it to.
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In 1947, we introduced
the first compact tractor.
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It's
the engineers's job at the drawing board to see that optimum
design is achieved.
It's the skilled machinist's job in the factory to precisely
tool each part for maximum strength, durability and usefulness.
On the assembly line, individual components are fitted to create
products which have a big reputation to maintain.
During each manufacturing step, rigid quality and inspection
standards are maintained.
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| As another measure of
the Bolens difference, your Bolens dealers have skilled mechanics
who have bees trained to service what they sell. Their parts departments
are stocked with genuine Bolens parts to keep your equipment in
peak operating condition. |
In 1963.
Bolens introduced Center Pivot Steering on its Lawn Keeper and
Estate Keeper. This was a new concept in lawn care and is still
a Bolens exclusive. |
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